Advice to writers of blogs, articles and books

From WORLD WIDE WORDS (Issue 763 Sat 19 Nov).
Let your conversation possess a clarified conciseness, 
   compacted comprehensibleness, coalescent consistency, and 
   a concatenated cogency. Eschew all conglomerations of 
   flatulent garrulity, jejune babblement, and asinine 
   affectations. Let your extemporaneous descantings and 
   unpremeditated expatiations have intelligibility, without 
   rhodomontade or thrasonical bombast. Sedulously avoid all 
   polysyllabical profundity, pompous prolixity, and 
   ventriloquial vapidity. Shun double-entendre and prurient 
   jocosity, whether obscure or apparent. In other words, 
   speak truthfully, naturally, clearly, purely, but do not 
   use large words.
   [Notes and Queries, 11 Feb. 1893.]