The Journey Begins....

Ketan Joshi wrote this in his introduction to InnOrbit:

Increasingly we are all interested in living with more Health and Vitality. We are more aware of how our lifestyle and diet can affect our health and our vulnerability to disease and illness.

For 20 years, I have helped to create and launch Innovative Food and Drink products for International FMCGs. Throughout that time I witnessed the health ‘revolution’ at first hand and the attempts by large companies to respond to consumer demands for healthier products ….

Science takes a U-turn ..

Often the big food companies were focused on new scientific findings and breakthrough ingredients like probiotics and cholesterol-lowering additives. Yet I was also aware of the rise in interest in traditional remedies and natural alternatives. The benefits of these plants and herbs were being ‘rediscovered’ by the world. Science was playing catch-up, and was suddenly turning its attention to verifying the health attributes of natural remedies that have been known for hundreds, if not thousands of years.

I turned my attention away from the food science labs and out into the wider world …

It seemed to me that the real future in health food and drink lay in the Past …

Around the world people were prolonging their health and vitality with powerful ingredients, some of which are unknown to anyone outside of their immediate culture ….

Travelling back to the future ..

My vision was to travel the world and seek out these unique ingredients. Not in the laboratory, but in the field. I wanted to travel to cultures that are known for their longevity, often in the face of difficult living conditions.

In 2006, I created InnOrbit, and began my quest by going back to my roots ….. and exploring the Ayurvedic traditional system that originated in India over 5000 years ago. Ayurveda aims to integrate and balance the body, mind, and spirit to help prevent illness and promote wellness….

Dr Ketan Joshi