viernes, 29 de abril de 2011

Inflammation: Health and Diet

"Don't dig your grave with your own knife and fork"  ~Proverb



Inflammation is your first line of defense against bacteria, toxins and viral infection.
Inflammation helps you repair and heal each and every cell of your body.
Without a healthy, powerful inflammatory process you would indeed die.
However, as TIME magazine so subtly put its it; severe, chronic or uncontrolled inflammation is a killer.



Some interesting information & links below on Inflammation - what it is and potentially how to combat it:













jueves, 28 de abril de 2011

Morning, Breakfast and Stroke


Researchers in Spain gauged the severity of heart attacks by measuring the levels of the enzymes creatine kinase and troponin-I, which are higher the more the heart muscle has been damaged. 
They found that damage to the heart was 21 per cent greater when the attack had occurred between 6am and midday.


"Scientists at the National Centre of Cardiovascular Research in Madrid, Spain, studied 811 patients who were admitted to hospital with heart attacks between 2003 and 2009."



Importance of Having Breakfast


However, eating even a very light breakfast prevents the morning platelet activation that is associated with heart attacks and strokes. Studies performed at Memorial University in St.Johns,   Newfoundland found that eating a light, very low-fat breakfast was critical in modifying the morning platelet activation. Subjects in the study consumed either low-fat or fat-free yogurt, orange juice, fruit, and a source of protein coming from yogurt or fat-free milk. So if you skip breakfast, it's important that you change this practice immediately in light of this research. Develop a simple plan to eat cereal, such as oatmeal or Bran Flakes, along with six ounces of grape juice or orange juice, and perhaps a piece of fruit. This simple plan will keep your platelets from sticking together, keep blood clots from forming, and perhaps head off a potential Heart Attack or stroke. So never ever skip breakfast.

miércoles, 27 de abril de 2011

Measuring Intelligence and IQ

There was an interesting article on IQ and intelligence found HERE on the BBC.  One of the posters to the article comments:
"If I could have my way in hiring new recruits... give them any broadsheet cryptic crossword, 20 minutes, closed room - followed by an hour in the pub. For the first part: there is no better general test of knowledge, experience, roundedness, decent education, laterality, and wit. Sure there'd be some good candidates that I'd miss, but I'd be on safe ground with regards to the necessary intelligence. The second part would help me see if they "got it". Anyone who needs "getting it" defining, by definition doesn't get it, by the way. And wouldn't get the job either..."Paul, London

Tea & thoughts

Drinking Tea, and coffee for that matter, are often moments in the day when you have time to think or not think, to socialise to do so many things which involve not spilling the precious liquid!  Much surrounds the act of tea drinking and there can be a lot going on in your head with every sip and gulp........Ellie Harrison in her blog recorded what she was thinking about every she time she had a cup of tea.....


"For three years, Ellie recorded what she was thinking about every time she had a cup of tea (or a different type of hot drink). A total of 1,650 thoughts is now archived in the Tea Blog. They can be read chronologically starting with her last entry on 31st December 2008 or accessed randomly."

martes, 26 de abril de 2011

InnOrbit Energy Shots

Check out our recent article on our New Energy Shots  HERE on the InnOrbit Energy Shots.

The InnOrbit shots are:


  • Sugar free
  •  replete with micronutrients form the herbs infused into the shots,
  • Natural.
It is possible to purchase the Shots here: Innorbit.com


"The market has benefited from the worldwide health and wellness trend, whilst news drinks featuring lower sugar levels and more natural ingredients have also assisted in attracting new consumers to the category.” - Leatherhead Report on Energy and Sports Drinks
“Of key importance to the sports and energy drinks category is the ability of the product to retain its functionality, whilst also being able to live up to additional claims such as being natural or healthier.”  - Leatherhead Report on Energy and Sports Drinks

Top 10 Food&Drink Trends and InnOrbit

Where InnOrbit stands in the Top 10 Trends for 2010 and 2011

Trend # 1: Sense of Simplicity
You cannot get more simple than leaves from herbs and plants in a small bag.  Just boil water and add.






Trend # 2: Sustainable Gathers Stream
Sustainability is the cornerstone of this technology. All ingredients are sourced from India in accordance with strict fair trade principals and the farmers use simple sustainable farming practices to harvest the leaves as carefully as possible.  No artificial fertilisers here.
 







Trend # 3: Continuing to Cook At Home
See "Simplicity" above.  You just need water and a kettle and you can do this in your own kitchen.  Or go to a friends house with a box of our delicious infusions.


Trend # 4: Inherent Nutrition
Inherently these products are good for you...see our sisterblog here.  Zero fat, Zero sugar & 100% Natural.


Trend # 5: Functional Superstars
Inherently functional!  See our sisterblog here.


Trend # 6: Going Immune
Some of the ingredients in the InnOrbit infusions enhance immunity. See this article here.


Trend # 7: New Delivery for Energy
InnOrbit Shots are Caffeine and Sugar free.  Amazing 3 hour or 5 hour energy boost using the science of Ayurveda.  If this is not a new delivery we don't know what is!






Trend # 8: “Free from” Rises
Free from all the usual suspects....fat, gluten, sugar.  You cannot get purer then functional leaves from natural herbs and plants like ginger, licorice, mint, pennywort etc.




Trend # 9: Extreme Flavors
Depends on what you define as "Extreme".  The InnOrbit infusions contain herbs and spices like ginger, fennel and licorice.  These would be considered to be extreme by some.  We feel the elements have been blended to be give a palatable and tasty drink but the flavours are exotic!




Trend # 10: Real Authencity
The InnOrbit infusions have been based on 5000 years old Ayurveda science - is there anything more Authentic than that? 



Swiss Watch Industry using the Internet

InnOrbit Infusions has its base in Switzerland and we share this country with many fine watchmakers.  The link below shows some high end technology in a watch but it also shows how the watch industry is using the Internet in different ways to market their wares.

Check out the unique styling and the novel way of marketing the watch here:

MB&F HM3 Chocolate Frog & ReBel 


"Aside from being a nice looking watch in chocolate crown and gold, MB&F offered the limited edition of 10 pieces for sale through the enthusiast watch forum the PuristsPro. Something like this had never been done, a very high-end watch with a retail price of $79,000 being sold exclusively through a non-retailer website. MB&F went straight to a place that had been good to it in the past, and offered a special piece direct to the consumer" - Ariel Adams (Ablogtoread)



lunes, 25 de abril de 2011

Green Shoots of Recovery?

I was reminded by the article link below of when I was doing a lot of travelling in Spain about 3 or 4 years ago and I would straw poll taxi drivers on how well their business was going.

 Around that time they'd noticed a drop off in business and sure enough after the lag effect the crisis hit.  I know the "taxi-driver" experiment is only anecdotal but I saw this article and it made me think that maybe this is a good sign for the future.....

 http://www.hispanicbusiness.com/news/2011/4/25/business_travel_spending_rebounds.htm

Skin Research and Ayurvedic Science

I have been browsing the Google version of Nicholas Perricone's book: Forever Young: The Science of Nutrigenomics for Glowing, Wrinkle-Free Skin.




Some interesting findings here that support the use of Ayurvedic Ingredients (like Cinnamon etc) and link the use of these functional ingredients to better health.

Indeed, there seems to be a positive correlation between the ingestion of many of the Ayurvedic ingredients used in InnOrbit infusions and the absence of many diseases.

Perricone uses many "models" to correlate aging and disease largely on wrinkle-free skin.

However he also recognises the effect of many functional ingredients on the body's biochemistry.  He plays particular attention, for example, to diabetes.

"The inflammation and glycation that I observed in diabetics, whose disease was poorly controlled, resulted in those patients aging one-third faster than thenormal population" - Nicholas Perricone


"Nutrigenomics is the study of how nutrition affects gene expression & howcertain nutrients can turn on the genes that block disease and turn off the genesthat cause accelerated aging and disease" - Nicholas Perricone




Accenture 2010 Global Consumer Research: Key learnings

Accenture 2010 Global Consumer Research



Key Learnings:

  • Only 8% of customers would trade lower customer service for lower price
  • Word of mouth is still the basis for consumers’ decision
  • Trust is an increasingly important influencer of customer behaviour
  • Loyalty programs can help manage expectations and deliver relevant experiences

Realisation and the Opportunity

Some more interesting thoughts and take-outs about the modern world from Seth Godin.  I'd like to think that here at InnOrbit we are taking some initiatives which don't follow the normal "industrial revolution" model!

The realization is now

  • The industrial revolution is fading.
  • For a while, politicians and organizations promised that things would get back to normal. Those promises aren't enough, though, and it's clear to many that this might be the new normal. In fact, it is the new normal.
  • There's an idea that somehow, if we just do things with more effort or skill, we can go back to the Brady Bunch and mass markets and mediocre products that pay off for years. It's not an idea, though, it's a myth.
  • The promise that you can get paid really well to do precisely what your boss instructs you to do is now a dream, no longer a reality.
  • One by one, our industries are being turned upside down, and so quickly that it requires us to change faster than we'd like.
  • The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.




The opportunity is here

  • The mass market is being replaced by multiple micro markets and the long tail of choice.
  • Google is connecting buyers and sellers over vaster distances, more efficiently and more cheaply than ever before.
  • Manufacturing is more of a conceptual hurdle than a practical one.
  • The exchange of information creates ever more value, while commodity products are ever cheaper. It takes fewer employees to generate more value, make more noise and impact more people.
  • Most of all is this: every individual, self-employed or with a boss, is now more in charge of her destiny than ever before. The notion of a company town or a stagnant industry with little choice is fading fast.
  • he opportunity, though, is the biggest of our generation (or the last one, for that matter). The opportunity is there for anyone (with or without a job) smart enough to take it--to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy real needs, to run from the mediocre middle and to change everything.
  • ¡Note! Like all revolutions, this is an opportunity, not a solution, not a guarantee. It's an opportunity to poke and experiment and fail and discover dead ends on the way to making a difference. The old economy offered a guarantee--time plus education plus obedience = stability. The new one, not so much. The new one offers a chance for you to take a chance and make an impact.
  • ¡Note! If you're looking for 'how', if you're looking for a map, for a way to industrialize the new era, you've totally missed the point and you will end up disappointed. The nature of the last era was that repetition and management of results increased profits. The nature of this one is the opposite: if someone can tell you precisely what to do, it's too late. Art and novelty and innovation cannot be reliably and successfully industrialized.


miércoles, 20 de abril de 2011

Price v Value

I like the website LOVEFOOD.  This article had me thinking about a saying I heard once:


"knows the price of everything but the value of nothing"



Modern Science catching up to Ayurveda

In our blog  Ayurvedic Herbal Teas and Infusions we have been compiling a library of information about the link between the Ayurvedic ingredients that InnOrbit uses in its Infusions and their functional benefits as investigated by modern day scientists.  The story is compelling; the ingredients used by the peoples in India for thousands of years do have a functional benefit and modern day science is slowly unravelling its secrets.



"It seemed to me that the real future in health food and drink lay in the Past …" Ketan Joshi (founder of InnOrbit)
Check out our other blog for the science behind the tradition!



We are what we eat

Historian and food writer Sharada Dwivedi writes some sense about modern diets and fads.  Full article can be found: HERE


Food is a priority item on the lifestyle agenda these days with focus on healthy eating.
 "You are what you eat", says Ayurveda, the ancient Indian science of life. 


In the 20th Century we seem to have forgotten the maxims of our own medical experts of before & turned to the West for advice on sound eating.


Why would we spend mini-fortunes indulging ourselves in buying packaged "health foods" especially when senior members of our own families have been recommending identical diets in different forms handed  down to us over many generations?


Ancient wise men and women who were concerned about good health have developed some simple rules that make some sense in todays complicated food landscape:



  • Ayurveda science also tells us that whatever we eat should be in moderation
  • Yoghurt, especially when consumed in the spring and summer months, is beneficial for health and high in Vitamin B
  • There are good, natural vegetarian sources of protein - lentils and such like
  • Use of herbs and spices can have medicinal applications e.g. Ginger (clears the tongue and throat of mucus) &. Garlic "is as good as ten mothers"



So it seems that modern science is slowly catching up with Ayurvedic Medicine which is over 5000 years old!





martes, 19 de abril de 2011

Two Choices

 "every society is judged by how it treats its least fortunate amongst them"


Two Choices:

What would you do? ....you make the choice. Don't look for a punch line, there isn't one. Read it anyway. My question is: Would you have made the same choice?

At a fund raising dinner for a school that serves learning-disabled children, the father of one of the students delivered a speech that would never be forgotten by all who attended. After extolling the school and its dedicated staff, he offered a question: 'When not interfered with by outside influences, everything nature does is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do; where is the natural order of things in my son?'

The audience was stilled by the query.

The father continued. 'I believe that when a child like Shay, physically and mentally handicapped comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.'




Then he told the following story:

Shay and his father had walked past a park where some boys Shay knew were playing baseball. Shay asked, 'Do you think they'll let me play?' Shay's father knew that most of the boys would not want someone like Shay on their team, but the father also understood that if his son were allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

Shay's father approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, 'We're losing by six runs and the game is in the eighth inning. I guess he can be on our team and we'll try to put him in to bat in the ninth inning.'

Shay struggled over to the team's bench and, with a broad smile, put on a team shirt. His Father watched with a small tear in his eye and warmth in his heart. The boys saw the father's joy at his son being accepted. In the bottom of the eighth inning, Shay's team scored a few runs but was still behind by three. In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as his father waved to him from the stands. In the bottom of the ninth inning, Shay's team scored again. Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game? Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn't even know how to hold the bat properly, much less connect with the ball.





However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay's life, moved in a few steps to lob the ball in softly so Shay could at least make contact. The first pitch came and Shay swung clumsily and missed. The pitcher again took a few steps forward to toss the ball softly towards Shay. As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher.

The game would now be over. The pitcher picked up the soft grounder and could have easily thrown the ball to the first baseman. Shay would have been out and that would have been the end of the game.

Instead, the pitcher threw the ball right over the first base man's head, out of reach of all team mates. Everyone from the stands and both teams started yelling, 'Shay, run to first! Run to first!' Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled.

Everyone yelled, 'Run to second, run to second!' Catching his breath, Shay awkwardly ran towards second, gleaming and struggling to make it to the base. By the time Shay rounded towards second base, the right fielder had the ball . The smallest guy on their team who now had his first chance to be the hero for his team. He could have thrown the ball to the second-baseman for the tag, but he understood the pitchers intentions so he, too, intentionally threw the ball high and far over the third-base man's head. Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, 'Shay, Shay, Shay, all the Way Shay'

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, 'Run to third! Shay; run to third!'
As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, 'Shay, run home! Run home!' Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team.

'That day', said the father softly with tears now rolling down his face, 'the boys from both teams helped bring a piece of true love and humanity into this world'.

Shay didn't make it to another summer. He died that winter, having never forgotten being the hero and making his father so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!
If you're thinking about forwarding this message, chances are that you're probably sorting out the people in your address book who aren't the 'appropriate' ones to receive this type of message. Well, the person who sent you this believes that we all can make a difference. We all have thousands of opportunities every single day to help realize the 'natural order of things.' So many seemingly trivial interactions between two people present us with a choice: Do we pass along a little spark of love and humanity or do we pass up those opportunities and leave the world a little bit colder in the process?

A wise man once said every society is judged by how it treats its least fortunate amongst them.

You now have two choices:
1.
Ignore
2. Share

May your day, be a Shay Day.

For a girl in rural India, education is a difficult pursuit

Why InnOrbit is helping with girl's education in Rural India:

Full article by Elizabeth Yuan (CNN): CLICK HERE

Anuradha Rathore knows of no women doctors in her native village or its surrounding area.
Among her 100 classmates at the Sampurnanand Medical College in Jodhpur, she is one of 30 females.
The 20-year-old medical student grew up in Kansera, a remote village in Rajasthan, India's largest state. At that time, children were able to go to school only up to the fifth year of primary school, Rathore said. "Nothing beyond that."
In the last couple of years, educational opportunities have improved there: A coed school now goes up to grade 8.
While India's economy booms, educational opportunities remain out of grasp for large numbers of rural poor, especially girls, according to international agencies and researchers.

In Rathore's village, girls are not expected to get an education, and many end their schooling at grade 6 or 7, she said, referring to 12 to 14-year-olds.
"It is basically the old school of thought," Rathore said in a telephone interview from Jodhpur, "that a girl is to be married and studying is a waste of money and resources, and there is no need for girls to study beyond a certain level."
Illiteracy is the outcome. In Rajasthan, 44 percent of all females are literate compared to 76 percent of males, the census found.
Many parents want to keep boys and girls separate in schools beginning at the intermediate education level, says Shrimohan Arora, school manager at the Amar Chand Kanya Intermediate College for girls in Atrauli, Uttar Pradesh state.
The alternative might be no school for girls, Arora acknowledged, adding that many parents want their daughters to attend Amar Chand Kanya.
Even if the parents didn't care about girls mixing with boys, obstacles would remain for the teenage girl, Arora said.
"For intermediate education, there are hardly any coed schools around," Arora said. "For boys, there are many schools." The closest school for girls only recently opened and is 10 kilometers (6 miles) away, he added.


"That her entire family came behind her as a girl and believed that as a girl she could do this is also quite incredible."
Rathore's desire is to work with the government and serve as a doctor at the village level. Not necessarily in her own village of Kansera, she said, but "any village."

Trends & Needs


Some key trends have been identified by the team.  For example, the ingredients and balance of ingredients for the infusion UP&GO have been specifically selected to give Stamina, Vitality and Energy Boost.  Perfect for that pick-me-up or for sports enthusiasts who need more energy.

InnOrbit Ethics

InnOrbit Ethics …



All Ingredients are sourced from India in accordance with Strict Fair Trade principles, as InnOrbit buy directly from the farmers and add value back into the local communities.


InnOrbit also support local families to fend for themselves in the future by providing Long Term Education to the daughters of the farmers who harvest our crops. To date InnOrbit have placed nine young girls in Schools with a target of 100 girls by the end of 2011.









Small is Beautiful

Seth Godin Writes in his blog:

Economies of small

Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It's often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.
But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?
If your goal is to make a profit, it's entirely possible that less overhead and a more focused product line will increase it.
If your goal is to make more art, it's entirely possible the ridding yourself of obligations and scale will help you do that.
If your goal is to have more fun, it's certainly likely that avoiding the high stakes of more debt, more financing and more stuff will help with that.
I think we embraced scale as a goal when the economies of that scale were so obvious that we didn't even need to mention them. Now that it's so much easier to produce a product in the small and market a product in the small, and now that it's so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.
Don't be small because you can't figure out how to get big. Consider being small because it might be better.

Why Tea?

Tea is (once brewed with hot water!):

  • Natural - 100% Naturally grown
  • Liquid and so any active functional ingredients will do their job quickly and effectively
  • Virtually calorie free (certainly zero fat!)
  • Answers some key growing consumer trends (e.g. weight control, energy levels, memory enhancement etc).

"In 2006, I created InnOrbit, and began my quest by going back to my roots ….. and exploring the Ayurvedic traditional system that originated in India over 5000 years ago. Ayurveda aims to integrate and balance the body, mind, and spirit to help prevent illness and promote wellness" - Ketan Joshi

So, Ayurvedic Teas & Infusions combine all the naturalness and benefits of tea with a traditional medicine that  started over 5000 years ago.....
More on how this works later.....